The 2025 FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX is elevating the fan experience by offering three distinct, official destinations that blend the excitement of motorsport with world-class entertainment, retail, and hospitality. From competitive simulation racing to exclusive merchandise collaborations, these hubs ensure the Grand Prix celebration extends well beyond the track boundaries.
F1 Arcade: The Immersive Racing Hub
The largest Formula 1 entertainment center in the United States, F1 Arcade Las Vegas, stands as the ultimate adrenaline-filled spot to dive into the racing world. This opulent, 21,000-square-foot facility in The Forum Shops at Caesars Palace features a formidable 87 full-motion racing simulators, giving both dedicated fans and newcomers a chance to feel the thrill of the wheel. The experience is bolstered by high-end dining, including global cuisine like seafood towers and wagyu sliders, alongside signature cocktails.
The venue is hosting a packed lineup of official events throughout the Grand Prix weekend. F1 Arcade founder and CEO Adam Breeden captured the sentiment perfectly: “There’s no better place to open F1 Arcade than right here in Las Vegas at The Forum Shops at Caesars Palace, and the timing couldn’t be more perfect.” The schedule includes the Official After Party on Thursday, the Qualifying Watch Party on Friday, and the Official Race Watch Party on Saturday, with packages ranging up to the $295 Grandstand tickets, which offer bottomless food and drinks. Breeden further affirmed the venue’s central role: “Short of being trackside, F1 Arcade Las Vegas is an outstanding spot to watch and feel every turn of the Grand Prix. It’s wall-to-wall racing and all the electric energy that makes Las Vegas the perfect home for Formula 1 fans.”
F1 Hub: The Official Retail Epicenter
The F1 Hub Presented by American Express, located at The Venetian Resort Las Vegas, serves as the central retail and spirit hub for the entire month of the race. Opening on November 8th, this destination provides fans with unique merchandise and interactive installations. Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc., noted the strategic importance of the retail space: “The Las Vegas Grand Prix serves as the strategic launchpad for creative partnerships… Collections, from Hello Kitty, LEGO Group and BAPE® to the Vegas Golden Knights, are a vibrant example of this new, eclectic energy and diverse fan base.”
The Hub showcases exclusive new collections, blending high-fashion and pop culture with motorsport, including collaborations with the LEGO Group, BAPE®, Malbon Golf, and the Vegas Golden Knights. Shoppers can access the F1X Pit Wall Experience and themed photo opportunities. Eligible American Express Card Members receive additional benefits, including exclusive merchandise and a statement credit offer, making the Hub the must-visit destination for official race gear.
F1 ACADEMY: A Celebration of Inclusivity
F1 ACADEMY is marking its season finale in Las Vegas with a groundbreaking collaboration with Hello Kitty and Friends, aimed at driving diversity within motorsport. Susie Wolff, Managing Director of F1 ACADEMY, emphasized the goal: “We are thrilled to be partnering with Hello Kitty and Friends to celebrate the final round of our season… With the Hello Kitty Grandstand experience and merchandise range, we want to go out with a bang and challenge the outdated perceptions of what belongs in motorsport.”
” his partnership is highlighted by an extensive 36-piece merchandise collection—available at the F1 Hub—which reimagines characters like Hello Kitty and My Melody as F1 ACADEMY drivers. The excitement continues trackside with dedicated Hello Kitty Grandstands in the East Harmon Zone, where $1,450 three-day tickets grant fans close-up views, access to the F1 ACADEMY Paddock, and exclusive merchandise. Craig Takiguchi, Chief Operating Officer at Sanrio, summarized the intent: “T “is collaboration with F1 ACADEMY marks an exciting first for Hello Kitty and Friends as we step into the world of motorsport,”” oping it will “e “courage a new generation of fans — especially young girls — to embrace who they are and believe that their passions can take them anywhere.”
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