Unwrapping the Legend of the Cheesesteak, Starring Geno’s in Philadelphia

The Welcome Guide® Staff

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Geno’s Steaks (Photo by J. Fusco for GPTMC/Courtesy VISIT PHILADELPHIA®)

The cheesesteak. Just the word conjures images of sizzling steak, gooey cheese, and the bustling streets of Philadelphia. But this iconic sandwich wasn’t born in a boardroom; its origins are as humble and flavorful as the first bite. Get ready to sink your teeth into the fascinating history of this Philly phenomenon with a special spotlight on one of its most famous purveyors: the legendary Geno’s Steaks!

From Hot Dog Cart to Philly Icon: The Birth of the Cheesesteak

A Serendipitous Start in the 1930s

The story goes that in the early 1930s, Pat Olivieri, a hot dog vendor in South Philadelphia, decided to grill some thinly sliced beef for himself. The aroma alone was enough to entice a cab driver to ask for one. He declared it so delicious that Pat ditched the hot dogs and started selling steak sandwiches. Legend has it that the “cheese” part came later when someone requested provolone on their steak, and the rest, as they say, is history! This simple act of culinary curiosity sparked a sandwich revolution.

The Evolution of a Classic

From those early days of plain steak sandwiches, the cheesesteak began to evolve. Different cheeses were experimented with, with provolone, American, and the ever-controversial Cheese Whiz becoming the frontrunners. Onions, fried to a sweet and savory perfection, became another staple topping. The roll, a crucial element, needed to be sturdy enough to hold the generous filling yet soft enough to yield with each bite. The anatomy of the perfect cheesesteak was being carefully crafted on the streets of Philly.

Geno's Steaks (Photo by P. Meyer for VISIT PHILADELPHIA®)
Geno’s Steaks (Photo by P. Meyer for VISIT PHILADELPHIA®)

Geno’s Steaks: A South Philly Landmark Forged in Flavor

The Rivalry is Born: Pat’s and Geno’s

No discussion of cheesesteaks is complete without acknowledging the legendary rivalry between Geno’s Steaks and Pat’s King of Steaks, located directly across the street from each other in South Philly. In 1966, Joey Vento opened Geno’s, and a delicious competition was born. Both establishments have fiercely loyal followings, each claiming to serve the “true” original cheesesteak. This friendly feud has become an integral part of the cheesesteak lore, drawing visitors from around the world to sample both and declare their allegiance.

The Geno’s Experience: Tradition with a Side of Spectacle

Geno’s Steaks is more than just a place to grab a sandwich; it’s an experience. The bright lights, the bustling atmosphere, and the rapid-fire ordering system are all part of its unique charm. Expect a lively scene, especially late at night, with hungry patrons eager to get their hands on a Geno’s creation. The menu is straightforward, focusing on the classic cheesesteak with your choice of cheese and onions (“wit” or “witout”). It’s a no-frills approach that emphasizes the quality of the ingredients and the tradition of the sandwich.

What Makes a Geno’s Cheesesteak?

While everyone has their preference, a classic Geno’s cheesesteak typically features thinly sliced steak, often rib-eye, grilled to order and piled high on an Italian roll. The cheese of choice for many at Geno’s is often American, or provolone melted to a gooey perfection that binds the steak together. Fried onions, if requested “wit,” add a sweet and savory counterpoint to the rich beef. It’s a simple yet satisfying combination that has kept generations of Philadelphians and visitors coming back for more.

Geno's Steaks (Photo by P. Meyer for VISIT PHILADELPHIA®)
Geno’s Steaks (Photo by P. Meyer for VISIT PHILADELPHIA®)

Beyond the Beef: Exploring the Cheesesteak Landscape

Variations and Modern Takes

While Geno’s and Pat’s often represent the classic, no-nonsense approach, the Philadelphia cheesesteak scene has evolved to include countless variations. You’ll find cheesesteaks with different cheeses (Swiss, Cooper Sharp), various toppings (peppers, mushrooms, ketchup, hot sauce), and even vegetarian and vegan versions. Each shop puts its own spin on this beloved sandwich, offering a diverse culinary landscape for the adventurous eater.

A Philly Staple, A Global Sensation

What started as a simple steak sandwich has become a true Philadelphia icon, recognized and craved around the world. The cheesesteak embodies the city’s blue-collar roots and its no-nonsense attitude. It’s a delicious, satisfying, and undeniably Philadelphian experience. Whether you’re a purist sticking to the classic at Geno’s or exploring the modern variations, a bite of a cheesesteak is a true taste of Philadelphia.

So, the next time you’re in the City of Brotherly Love, be sure to grab a cheesesteak – and maybe even join the debate by trying one from Geno’s and its across-the-street rival. It’s not just a sandwich; it’s a delicious slice of Philadelphia history!

Geno's Steaks (Photo by P. Meyer for VISIT PHILADELPHIA®)
Geno’s Steaks (Photo by P. Meyer for VISIT PHILADELPHIA®)

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