Twenty years ago, a new concept in entertainment and dining was introduced to Las Vegas, and the city’s nightlife scene was changed forever. Tao Asian Bistro and Tao Nightclub at The Venetian Resort Las Vegas have been a cornerstone of the Strip’s social calendar, offering a unique blend of fine dining, high-energy clubbing, and unforgettable hospitality. This month, the iconic venue celebrates its 20th anniversary, a testament to its enduring popularity and commitment to innovation.
A Legacy of Innovation and Hospitality
The Evolution of a Vegas Icon
According to Jason Strauss, Co-CEO of Tao Group Hospitality, Tao introduced a revolutionary concept when it first opened. “When we opened, TAO introduced a new concept to Vegas—combining a restaurant, lounge, nightclub, and banquet space under one roof,” he says. The brand’s ability to stay ahead of the curve is a key part of its success. “By constantly innovating and never settling for the status quo,” is how Strauss describes their strategy for staying at the top of the game. This evolution has included the addition and expansion of Tao Beach and continuous upgrades to the décor and audiovisual systems across all venues.
The Secret to Longevity
The success of Tao for two decades is attributed to a focus on the guest experience. Strauss emphasizes that they have “always put hospitality and the guest experience first.” This philosophy, combined with a dedicated team, has been instrumental in building the brand’s reputation. “A strong, long-tenured team has helped build TAO into a true destination people seek out for its legendary experience,” he explains. This focus on service and quality has made Tao a beloved destination for both visitors and locals alike.
Celebrating Two Decades of Entertainment
A Night to Remember
The 20th-anniversary celebration is set to be a spectacular event, bringing together the elements that have made Tao a Vegas institution. The festivities will take place on September 25, starting with an exclusive dinner at the restaurant. Following the meal, the party will move into the nightclub for a special celebration. The night will be headlined by DJ Vice, a longtime favorite of the Las Vegas scene.
Memorable Milestones
Over the past 20 years, Tao has been the site of countless A-list moments. However, for Strauss, some of the most meaningful milestones are tied to the community. He recalls that “our first Worship Thursday stands out.” This industry night became the “longest-running industry night in Vegas and showed how strongly locals embraced TAO, helping cement our place as a true Las Vegas destination.” This special event highlighted the deep connection the venue has with the city, proving that its success is built not just on celebrity glamour but on a loyal local following.
