Club Wyndham Midtown 45 in New York City has unveiled a highly anticipated brand collaboration with Pillsbury, introducing the “Let It Dough” holiday suite—an immersive, limited-time baking retreat celebrating the festive season. This unique offering merges the comfort of a holiday home with the excitement of a Midtown Manhattan getaway.
Strategic Goals for the Suite
The creation of the Let It Dough Suite was driven by a core strategic goal: providing guests with a festive, comfortable, and memorable way to experience the holidays. As Annie Roberts, senior vice president of Club & Owner Services, Club Wyndham, explained, “Our goal with the suite is to give people a place to feel at home and have fun during the holidays. By teaming up with Pillsbury and bringing this experience to our Midtown 45 property right in the heart of New York City, guests can bake cookies, decorate, and soak up the holiday magic just steps from the city’s iconic sights. It’s a cozy, whimsical retreat that allows families to connect and create memories they won’t forget, while celebrating togetherness and classic nostalgia.”
Designing the Ultimate Baking Retreat
The suite is meticulously designed to make holiday baking seamless, fun, and central to the overall guest experience. “Beyond the fully stocked kitchen, the suite has thoughtful touches like multi-tiered cookie trays to display guests’ handiwork, cookie cutters for cutting out creative shapes, and all kinds of baking amenities, from frosting to sprinkles, to decorate and accessorize bakers’ creations,” Roberts shared. “Our teams also collaborated on an exclusive holiday recipe book, where guests can seek out baking inspiration for all kinds of sweet holiday treats. Everything is designed so guests can dive right in and enjoy the process of decorating and sharing their creations without worrying about cleanup.”
Exclusive High-Touch Services
To elevate the stay beyond a typical hotel room, the suite includes unique, interactive elements centered on baking and hospitality. “Every part of the Let It Dough Suite is designed to feel fun, personal, and like a home away from home,” Roberts said. The suite features a “Cookie Concierge” and the “Doughboy’s Holiday Hot Line.” Roberts explained the purpose of these amenities: “To add an extra-special dash of fun to the suite, we incorporated the Cookie Concierge, whom guests can call for extra dough and supplies delivered on demand, and the Doughboy’s Holiday Hot Line, where guests can pick up the phone and get baking tips directly from the Pillsbury Doughboy himself. We’ve also included a digital photo booth in the suite, where families can snap photos of their creations and even share holiday cards instantly with loved ones. From baking to relaxing, every detail was designed to feel like a holiday celebration in its own right.”
The suite has broad appeal due to its mix of hands-on activities and comfort. “The suite really appeals to a wide range of guests. Of course, families are a natural fit. Still, we’re also seeing interest from travelers who love baking and looking for something truly unique in Midtown Manhattan this holiday season,” Roberts stated. “The suite combines hands-on fun with a cozy, nostalgic holiday atmosphere, so anyone who enjoys creating memories, celebrating the season, or just experiencing something playful and out of the ordinary will find it special!”
