The excitement of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025 extends far beyond the track, with premier shopping destinations across the city transforming into high-octane retail and luxury playgrounds. Fans can access exclusive merchandise collaborations, immersive activations, and high-end services designed to merge the worlds of fashion, motorsport, and Vegas spectacle.
The F1 Hub: Official Merchandise and Global Collaborations
The definitive stop for official gear is the F1 Hub Presented by American Express, opening November 8th at The Venetian Resort Las Vegas. This retail destination unveils collectible apparel from significant partnerships, including F1 ACADEMY x Hello Kitty, Disney, the LEGO Group, BAPE®, Malbon Golf, and the Vegas Golden Knights. The Hub will operate until December 6th, offering interactive elements such as a Pit Wall Experience and photo opportunities. The debut coincides with the launch of the multi-year Disney and Formula 1 collaboration, which introduces a new, exclusive merchandise collection blending the style of the Grand Prix with Mickey and Friends.
The adjacent Grand Canal Shoppes further elevate the luxury retail experience. Montblanc unveils the Meisterstück Great Masters Ferrari Tailor Made Classica Special Edition pen, priced from $3,700. Retailer incentives include Stuart Weitzman offering 20% off purchases of $1,000 or more, and TUMI providing a limited-edition McLaren Pin Set gift with purchase. Shoppers spending $500 or more can receive a complimentary luxury throw from Grand Canal Shoppes.
Luxury Activations Across the Strip
High-end resorts and retail centers are offering bespoke, limited-time experiences:
The Forum Shops at Caesars Palace
The Forum Shops at Caesars Palace are dedicated to luxury activations that fuse personal service with racing themes. Jaeger-LeCoultre hosts a pop-up showcasing its Adventure Spirit Travelling Collection, while BOSS debuts its Aston Martin capsule alongside a show car and gifts with purchase. Ralph Lauren is launching its Vintage Grand Prix Capsule Collection of fine jewelry and accessories. Shoppers can visit Dolce & Gabbana for a made-to-order event featuring rare pieces or attend a special event at Guess, which includes a Dual Car Racing Experience. Retailers Culture Kings and Racing Miami offer official F1 team merchandise.
Fashion Show Las Vegas
Fashion Show Las Vegas focuses on innovative apparel and interactive technology. HUGO showcases its bold HUGO x Visa Cash App RB collection, and BOSS presents its sophisticated Aston Martin capsule. Shoppers spending $500 or more between November 3rd and 23rd can receive an exclusive, signed 3D art print by local artist Nancy Good. The center is also the sole U.S. location for an immersive BOSS experience powered by Apple Vision Pro, which guides fans through a virtual test lap with F1 drivers. Additionally, First Place is the official retailer for exclusive F1 merchandise, including the F1 x PEANUTS Collection.
Wynn Las Vegas
Wynn Las Vegas integrates luxury shopping with motorsport history. BAPE® will unveil a streetwear collection blending its signature style with the F1 75th Anniversary. The Encore Players Lounge transforms into an interactive zone featuring the Red Bull Pit Stop Challenge and a museum-quality exhibit. This exhibit includes a curated collection of Michael Schumacher’s race helmets and suits, displayed alongside the “unicorn” 1997 Ferrari F310B race car. Eden Gallery also returns with celebrations spotlighting artists Alec Monopoly and Jisbar, offering a unique blend of art and racing culture.
