SunnyD, the iconic citrus-flavored beverage that is virtually synonymous with millenial childhoods, has embarked on an exciting new venture by introducing SunnyD Vodka Seltzers. This bold move blends nostalgia with innovation, offering a refreshing twist on a childhood favorite by infusing it with a splash of vodka, making it perfect for the fanbase that has grown up with the drink. As consumer preferences continue to evolve towards lighter, lower-calorie alcoholic options (especially as the summer temperatures continue to heat up), and nostalgic selections rope in fans around the country, SunnyD Vodka Seltzers aims to capture the market’s attention with their vibrant flavors and modern appeal.

Nostalgia Meets Innovation: SunnyD Launches Vodka Seltzers

Not familiar with the new drink? Never fear. SunnyD is traveling around the country with its custom Airstream, visiting festivals and events throughout the continental United States. “SunnyD wanted to give back to the individuals that grew up on SunnyD, the original orange juice—and give them something to look forward to, a name they’re familiar with, SunnyD,” Javoris Chester, with SunnyD, told us. “This is the more adult version of it. So the ones that grew up on it are targeting that demographic and that age range that grew up on SunnyD.”

The tour began in May with one of its first stops in Las Vegas, where we caught up with Chester and the rest of the touring marketing team at San Gennaro Feast. This weekend, the tour continues through Boston for the Boston Pizza Fest on June 22-23. Notable July dates include Smorgasburg in New York on July 6, Miami at Bass Drop University on July 12-13, another stop in Boston for Boston Jerk Fest on July 12-13, Los Angeles for Lost in Dreams on July 12-13, Chicago Food Truck Fest on July 20-21, and a final stop in New York at Brooklyn Night Market on July 29.

So, how did the brand decide where to stop this summer? “Marketwise, it’s all about sales and who has a high percentage of sales in different markets,” Chester explained. “We know who’s really supporting the SunnyD brand, so we wanted to get out there and give them an opportunity to try it for free before going to the store to purchase it. We wanted to give them a chance to try it for themselves first.”

“Everybody loves it; they’re really ecstatic about the different flavors we have. The four-packs come in one single flavor. We give them an opportunity here to try all of them, and they get to pick which ones they like so when they go to the store, they know which one they want. It’s really smooth and refreshing, and everybody loves it, especially when it’s hot outside. It’s perfect for being at the beach and laying poolside.”