F1 Arcade Brings Formula 1 Racing to Life Off the Track
The world of Formula 1® has found a permanent home in Las Vegas at F1 Arcade Las Vegas, where fans and casual visitors alike can feel the thrill of racing without ever leaving the Strip. More than a high-end arcade, F1 Arcade is a fully licensed Formula 1® hospitality experience that combines adrenaline-pumping simulators with globally inspired cuisine, craft cocktails, and a high-design social atmosphere. With locations already operating in Boston, Washington D.C., Philadelphia, Denver, and soon Atlanta and Madrid, the Vegas venue stands out as the brand’s largest U.S. location and its only city hosting an actual Grand Prix.
Translating Grand Prix Excitement Into a Social Experience
“F1 Arcade absolutely astonishes guests when they visit for the first time because it is unlike any other entertainment-based attraction they’ve ever seen,” says Steve Ely, general manager of F1 Arcade Las Vegas. “More than just the world’s first experiential hospitality brand fully licensed by Formula 1®, F1 Arcade combines the adrenaline of racing with a stunning, high-design atmosphere reminiscent of a sophisticated lounge. Guests encounter not only an unparalleled social gaming experience but also elevated cocktails, superbly crafted zero-proof drinks, and tempting global cuisine.”
At the heart of the experience are 87 full-motion simulators replicating the world’s most iconic racetracks. “Whether they’re seasoned racing enthusiasts or have never watched an F1 race in their lives, F1 Arcade draws upon the intensity and camaraderie that defines the sport while keeping it accessible and entertaining for everyone,” Ely adds.
Cutting-Edge Simulator Technology
Each simulator runs on rFactor 2, the same platform used in professional eSports racing, and was customized in partnership with Formula 1 to replicate the physics, handling, and acceleration of a real F1 car. Ely explains, “The full-motion simulators replicate the acceleration, cornering, and braking of a real car, so players feel the rush of racing’s physical intensity. Difficulty levels are fully customizable: beginners can enjoy assisted driving modes, while experienced players can dial up the realism to challenge themselves. The system guarantees an exhilarating ride for everyone.”
Immersive Design and Hospitality
F1 Arcade is not just a racing venue; it’s an immersive social environment. “Every element is designed to channel the sophistication, energy, and allure of Formula 1’s global culture,” Ely says. The interiors combine modern, sleek design with dramatic lighting and curated music, while live DJs and F1 Watch Parties heighten the sense of occasion.
The culinary and beverage programs enhance the experience with bold, shareable dishes inspired by cities that host Grand Prix events. Signature menu items include wagyu beef sliders, dynamite fried chicken, spicy tuna tartare, and a 40-ounce angus tomahawk. The cocktail program, led by Netflix “Drink Masters” winner LP O’Brien, features visually striking creations like the Sparks Will Fly rum cocktail and the flaming Photo Finish cognac drink, alongside thoughtfully crafted non-alcoholic “Designated Driver” options.
Las Vegas: The Ultimate Flagship Location
Las Vegas was a natural choice for a flagship U.S. location. “Our location is outstanding—steps from the Strip at The Forum Shops at Caesars Palace with valet drop-off just outside,” Ely notes. “There’s no better stage for Formula 1 than Las Vegas. The city’s appetite for spectacle—from tourists, corporate event attendees, and locals—makes it the perfect home for the sport and for F1 Arcade. This is currently the only F1 Arcade in a city that also hosts a Grand Prix, letting fans experience the thrill year-round.”
Since opening, the venue has become a hotspot for both casual visitors and corporate events. “In this hospitality-driven town, your service level has to be stellar all the time, but especially for large groups. For celebrations or after-work gatherings, F1 Arcade provides an unparalleled level of excitement and impeccable service that earns rave reviews,” Ely says.
Balancing Fans and Casual Guests
F1 Arcade caters to a wide audience. “For super fans, it’s the closest thing to being behind the wheel of a Formula 1 car. For casual visitors, it’s an exhilarating night out with social racing, high-quality cocktails, great food, and a festive atmosphere anyone can enjoy,” Ely explains.
Expansion and the Future
Las Vegas is just one stop in the brand’s U.S. growth, following successful launches in Boston, Washington, D.C., Philadelphia, Denver, and with Atlanta and Madrid coming online soon. Ely adds, “Future sites will continue to focus on cities with a strong social scene and a shared appetite for entertainment and community. F1 Arcade is leading the way in making the sport accessible, interactive, and social, giving fans the chance to live the excitement beyond race weekend.”
By combining cutting-edge simulation technology, immersive hospitality, and the glamour of Formula 1 racing, F1 Arcade Las Vegas is redefining what it means to experience motorsport off the track. Whether visiting for a night out, a corporate event, or to race friends on iconic circuits, the venue delivers a high-octane, unforgettable experience that’s truly one-of-a-kind.
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